Building a new site and implementing design system
SeDomicilier is the leading domiciliation service in France and is expanding into Belgium. There is interest in testing the UK market. The launch strategy focuses on improving SEO and generating leads through a media site dedicated to entrepreneurship. The new brand, HelloPrimo, is positioned as the first step for entrepreneurs.
At a Glance
Year: 2022
Role: Product Designer
Team: Tech + Marketing + Stakeholders
Discovery – Defining positioning and market needs
Benchmarks and internal workshops to define positioning, vision, and website functionalities, considering UK market requirements.
Delivery – Creating and deploying a ready-to-use design system
Designing the user journey, wireframes, and UI interfaces. Figma design system creation + Tailwind/Storybook implementation. Internal presentations ensured stakeholder adoption.
Impact
Business
The website has enabled the acquisition of leads and fostered exchanges with English entrepreneurs. It has also allowed us to leverage this identity to engage with potential partners and understand the market.
Learnings
The entry barrier to the UK market is substantial, as the legislation differs significantly and necessitates a complete adaptation of both the service offering and the legislative framework.
Simplicity and Flexibility: The UK provides a quicker and more flexible business formation and domiciliation process, featuring simplified online procedures and lower costs, whereas France's processes are more formal and regulated.
Costs and Taxation: Domiciliation costs in the UK are typically lower, benefiting from a more favorable corporate tax environment, while France faces higher costs and a stricter tax framework.
Regulation and Control: The UK operates within a more lenient regulatory environment with fewer controls, whereas France enforces stricter regulations and conducts more frequent checks to prevent fraud.
At a Glance
Year: 2022
Role: Product Designer
Team: Tech + Marketing + Stakeholders
Discovery – Defining positioning and market needs
Benchmarks and internal workshops to define positioning, vision, and website functionalities, considering UK market requirements.
Delivery – Creating and deploying a ready-to-use design system
Designing the user journey, wireframes, and UI interfaces. Figma design system creation + Tailwind/Storybook implementation. Internal presentations ensured stakeholder adoption.
Impact
Business
The website has enabled the acquisition of leads and fostered exchanges with English entrepreneurs. It has also allowed us to leverage this identity to engage with potential partners and understand the market.
Learnings
The entry barrier to the UK market is substantial, as the legislation differs significantly and necessitates a complete adaptation of both the service offering and the legislative framework.
Simplicity and Flexibility: The UK provides a quicker and more flexible business formation and domiciliation process, featuring simplified online procedures and lower costs, whereas France's processes are more formal and regulated.
Costs and Taxation: Domiciliation costs in the UK are typically lower, benefiting from a more favorable corporate tax environment, while France faces higher costs and a stricter tax framework.
Regulation and Control: The UK operates within a more lenient regulatory environment with fewer controls, whereas France enforces stricter regulations and conducts more frequent checks to prevent fraud.
At a Glance
Year: 2022
Role: Product Designer
Team: Tech + Marketing + Stakeholders
Discovery – Defining positioning and market needs
Benchmarks and internal workshops to define positioning, vision, and website functionalities, considering UK market requirements.
Delivery – Creating and deploying a ready-to-use design system
Designing the user journey, wireframes, and UI interfaces. Figma design system creation + Tailwind/Storybook implementation. Internal presentations ensured stakeholder adoption.
Impact
Business
The website has enabled the acquisition of leads and fostered exchanges with English entrepreneurs. It has also allowed us to leverage this identity to engage with potential partners and understand the market.
Learnings
The entry barrier to the UK market is substantial, as the legislation differs significantly and necessitates a complete adaptation of both the service offering and the legislative framework.
Simplicity and Flexibility: The UK provides a quicker and more flexible business formation and domiciliation process, featuring simplified online procedures and lower costs, whereas France's processes are more formal and regulated.
Costs and Taxation: Domiciliation costs in the UK are typically lower, benefiting from a more favorable corporate tax environment, while France faces higher costs and a stricter tax framework.
Regulation and Control: The UK operates within a more lenient regulatory environment with fewer controls, whereas France enforces stricter regulations and conducts more frequent checks to prevent fraud.